Are you an Amazon seller looking to expand your business across Europe? Pan-European Fulfilment By Amazon (Pan EU) could be your game-changer. In this blog post, we'll explore the ins and outs of Pan-European FBA, its benefits, eligibility criteria, and steps to get started.
Understanding Pan-European FBA:
Pan EU FBA allows sellers to distribute products efficiently across Europe, leveraging Amazon's extensive logistics network. By storing inventory in Amazon's fulfilment centres across Europe, sellers benefit from lower fulfilment fees and reach a broader customer base.
Benefits of Pan-European FBA:
1. Lower FBA Fees: Storing inventory in European fulfilment centres leads to potential cost savings.
2. Access to European Customers: Tap into diverse demographics by reaching customers in multiple countries.
3. Local Customer Service: Amazon handles customer service, communicating in the customer's language.
4. Continuous Sales: Different time zones ensure sales continue after UK customers have gone to sleep.
5. International Expansion: Access millions of potential customers across Amazon's European marketplaces.
Available Countries for Pan-European FBA:
United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Czech Republic.
Getting Started with Pan-European FBA:
1. Apply for a VAT Number: Obtain a VAT number for an EU country.
2. Confirm Product Eligibility: Ensure products are eligible for Pan-European FBA.
3. Create ASINs: Match products to existing listings or create new ones.
4. Enable Pan EU FBA: Go to Fulfilment by Amazon settings in Seller Central.
5. Create FBA Offers: Use the same SKU for offers across all marketplaces.
6. HS Codes: Include Harmonized System (HS) codes for customs processing.
Why HS Codes Matter for Pan-European FBA:
HS codes classify products for customs, ensuring accurate tax calculation and adherence to restrictions. Including HS codes in shipping documents is crucial to avoid delays and ensure correct tax payments.
Pan-European FBA Product Eligibility Criteria:
To activate a product in Pan-European FBA, ensure an active FBA offer in all required European marketplaces. Products must be eligible for cross-border delivery and comply with legal requirements in each marketplace. Listings must be active in all required marketplaces, with consistent labelling and the same FNSKU.
Pan-European FBA Fees:
Amazon fulfilment fees differ by country. Check each marketplace for correct fees, considering different types of charges, such as storage fees.
Pan-European FBA and VAT:
Provide at least two VAT numbers in Seller Central, enabling at least two countries for inventory placement. Storing units outside your home country triggers additional VAT registration and reporting obligations.
Getting Your Goods Moving:
Amazon handles transport within the Pan-European program, but sellers need to arrange shipping to Amazon's UK fulfilment centre. Create a shipment in Send to Amazon, select the destination country, and arrange third-party logistics.
Blue30 and Pan-European FBA:
Blue30, a UK Amazon Prep Centre, offers Pan EU prep services. We provide competitive Pan EU shipping rates and dedicated customs processing systems. We can send pallets and cartons directly into the EU and globally.
We have one of the UKs lowest Pan EU shipping rates and with daily collections and specially designed customs progressing for PAN EU making the Pan EU shipping process effortless.
Our services encompass all aspects of FBA prep from bundling items to handling oversize shipping needs, all with the aim of conserving your precious time and energy. By entrusting us with these critical tasks, you gain the freedom to divert your focus towards other pivotal facets of your business.
Find out more about our pricing and services. As an Amazon Prep Centre, we receive your products, inspect them, create the shipping plan, prepare them as required, and dispatch them. Find out more about Our Services here.
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