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Amazon FBA vs. Amazon FBM: Which is Better?

When selling on Amazon, two primary fulfilment methods stand out: Fulfilment by Amazon (FBA) and Fulfilment by Merchant (FBM). Both have their merits, but in this comprehensive comparison, we'll show you why Amazon FBA emerges as the superior choice for most e-commerce entrepreneurs.

Amazon FBA

Advantages of Amazon FBA

1. Effortless Logistics: The most significant advantage of Amazon FBA is the convenience it offers. With FBA, Amazon takes care of storage, packaging, shipping, and customer service. Sellers can focus solely on sourcing quality products and marketing.

2. Prime Eligibility: FBA products are often eligible for Amazon Prime, attracting a vast pool of loyal, Prime-loyal customers. This can significantly boost sales and visibility. Thought Prime is available for FBM sellers it is sometimes hard to maintain due to the time frames that Amazon impose or order delivery. This become especially difficult if courier collections are late or if there are impacts within their networks that can have a negative effect.

3. Global Expansion: Amazon FBA's global network of fulfilment centres simplifies international selling. You can reach customers worldwide without worrying about customs, language barriers, or overseas logistics. Amazon has a number of programs such as the PAN EU program where Amazon will ship your goods into EU FC's.

4. Trust and Credibility: Amazon FBA benefits from Amazon's sterling reputation for customer service and returns handling. Buyers trust FBA sellers, leading to increased sales and fewer customer service headaches.

5. Time Savings: FBA frees up your time, allowing you to focus on growing your business rather than managing the nitty-gritty details of order fulfilment.

6. Multi-Channel Fulfilment: Amazon can fulfil orders from multiple sales channels, not just Amazon's marketplace. This seamless integration simplifies your entire fulfilment process.

Amazon FBM: A Viable Alternative

Advantages of Amazon FBM

1. Cost Control: FBM allows for more control over fulfilment costs. Sellers can choose their own shipping methods and packaging materials, potentially saving money.

2. Inventory Control: You have complete control over your inventory, reducing the risk of Amazon storage fees or overstocking issues.

3. Unique Packaging: FBM enables you to use custom packaging, which can be advantageous for branding and customer experience.

4. Better for Unique Products: Sellers with unique or large items that may not fit the FBA model might prefer FBM.

The Conclusion:

While both Amazon FBA and FBM have their merits, there is no clear winner for most e-commerce businesses as both offer great benefits and a mixture of both methods makes for a strong Amazon business.

Blue30 Amazon FBA and FBM Prep Centre

Blue30's Amazon prep services, offers both Amazon FBA and FBM fulfilment options with a singe site for stock movements and offers storage solutions where stock can be moved between the two methods with ease.

Our services encompass everything from bundling items to handling oversize shipping needs, all with the aim of conserving your precious time and energy. By entrusting us with these critical tasks, you gain the freedom to divert your focus towards other pivotal facets of your business. Find out more about our pricing. As an Amazon Prep Centre, we receive your products, inspect them, create the shipping plan, prepare them as required and dispatch them. Find out more about Our Services here.

Amazon FBA


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